The reporter on John Boyega stepping down.

This article in the Hollywood Reporter talks about actor John Boyega stepping down as an ambassador to Jo Malone. Boyega, famous for his roles in the new Star Wars movies. His decision apparently came after the brand filmed an ad in China that apparently had no black actors in it. Boyega said he had no knowledge of the shoot until it actually was published. He also said the original ad was shot in His hometown with his friends and family. I feel that while it is an actors decision to leave or stay with a brand, I feel that this may be more personal for Boyega since the original ad had people very close to him. I can imagine he was pretty insulted deeply by the company replacing the ad without his knowledge. He apparently has also had several business feuds with China in the past as the article says like when the Chinese Poster for The Force awakens apparently shrunk Boyegas head. I can feel how offended he felt when he likely saw that. I think that businesses can’t just make changes without someone’s knowledge. They needed to run it by Boyega first before switching it to something else. Now the company did apologize and said it was a mistake and They praised Boyega as an artist.

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